The Covid pandemic forced almost everyone to rely on online services, with online shopping being a hit in the segment. To avoid physical contact with another person, most people largely shop online throughout the pandemic, which also resulted in the growth of the e-commerce market.
As pundits predict the e-commerce sector will grow further in the coming years, if you have an online business, you need to be aware of the rising competition too. With companies offering better services online, most of them are able to grasp the customers’ attention through their lucrative websites.
If you don’t want to be left behind in the world of e-commerce competition, we suggest you hire the services of SEO company in Boston. If you are wondering how the services of SEO company in Boston will bring growth to your e-commerce business, let us give you a quick peek at the benefits.
- Have a homepage strategy: When a potential customer visits your website, they should get the complete details of your company, including the kind of services offered, the contact information, pricing, pictures and details of buying the products or services. Your homepage should be catchy enough to draw the attention of potential customers and easy enough to access so that the customers come back time and again to avail your services.
- Include calls-to-action: At times you literally need to tell customers what to do next. When they visit your website, you need to have primary calls-to-action in place for them, such as ‘schedule a demo’, ‘begin free trial’, or ‘buy now’. Generally, CTA are for the customers to make a move. Make sure your CTA button is in an attractive colour such as green or red to draw the customers’ attention.
- Offer them a mobile experience: Most customers access online services through their mobile phones. Offering them a mobile experience is for your company’s benefit because it will help them navigate your services easily. Keep the mobile design simple, you don’t want to confuse your customers and drive them away with complicated designs.
- Provide contact information: Displaying your contact information on the website ensures customers they are not being phished or scammed. Having your company’s phone number or an email address – both active – will help develop a trust base with potential customers and existing ones too. You can even include your company’s social media handles in the contact segment.
- Offer a personalised experience: Adding a personal touch to your services means developing a relationship of trust and loyalty with your customers. You can utilise the customers’ browsing history and their past purchases to show them items or services that may be of their interest. A personalised shopping experience will lead them to make more purchases and if they’re satisfied, chances are they will keep coming back for more.
- Feature your best products: Even though most of your products won’t feature on your site’s homepage, you need to display the best of them to lure customers. You can also keep rotating the products on display to offer customers a fresh perspective.
SEO company in Boston uses these amazing strategies which will definitely boost your business.