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Roku announces partnership with CBS Sports to stream live Formula E races

Justin by Justin
2 years ago
in Tech
0
Roku announces partnership with CBS Sports to stream live Formula E races

Roku has just announced an amazing deal for those who love racing competitions. The company managed to strike a streaming rights deal with CBS Sports allowing Roku to stream live Formula E races starting next year. This is the first-ever live sports rights package that Roku has managed to secure.

The world’s first all-electric FIA World Championship motorsports series will be available live on Roku beginning January 2023. Five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured on Roku’s platform.

That means that Roku users who subscribe to Paramount+ will be able to enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. In addition, CBS Sports Network will show one highlights programmer per round.

“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximise discoverability of our programming in the U.S. We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform,” said Aarti Dabas, Chief Media Officer, Formula E.

More importantly, starting next season, 11 races in the ABB FIA Formula E World Championship will be available on The Roku Channel, and will also be accessible through the Sports Experience on Roku’s Home Screen completely free of charge.

But wait, there’s more! Roku announced that in addition to the live races, its streamers will also be able to access more Formula E content, including Formula E’s docu-follow series “Unplugged” along with race previews, highlights, replays of all races, and much more.

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