Do you wish to educate your customers about your special holiday offer?
Provide them early access to your newest collection.
Or just provide information about your business?
Indeed, you can do all of that over WhatsApp. WhatsApp’s value as a marketing channel is expanding.
You may be certain that your customers are utilizing it since it has over 2.4 billion users globally. Sending a WhatsApp blast message allows you to reach several customers at once.
WhatsApp Blast is another term for sending a huge number of WhatsApp messages in a short period of time, such as one day.
WhatsApp Blast is also referred to as WhatsApp Bulk, WhatsApp Marketing Software, WhatsApp Blaster, and other similar terms. At the end of the day, they’re all referring to the same thing.
Let’s start with something broad to guarantee that everyone knows what we’re trying to say.
This guide will show you how to send a WhatsApp blast message to keep your customers updated using their favorite means of communication.
WhatsApp is unquestionably well-known around the globe thanks to the following features:
- It is actively used by over 2 billion people worldwide.
- It is one of the most popular mobile messaging applications in the world.
- Every day, almost 100 billion messages are sent.
- According to GlobalWebIndex data, WhatsApp’s worldwide user base is made up of 53.9% males and 46.1% women.
WhatsApp Blast: What is it?
You may send bulk messages using WhatsApp Blast, a WhatsApp Business API function, without saving the recipient’s phone number in your contacts.
Use the WhatsApp blast option to reach out to more people. Another security aspect of the WhatsApp blast system is end-to-end encryption.
You’ve undoubtedly been annoyed by a difficult-to-find support center hotline.
Or the exhaustion caused by a seemingly endless wait for customer support.
These regular issues with the customer experience used to seem unavoidable. People can and will avoid them now.
Your customers want to feel connected to your company in the same way that they do with their friends and family. There are no special platforms or hotlines accessible.
Simply said, rapid, simple, and practical communication.
Advantages of WhatsApp Blast
- You, the advertiser, don’t have to worry about WhatsApp blocking your personal phone number due to heavy spam.
- Enjoy having your WhatsApp campaign completed in less than 24 hours.
- You may directly sell to your desired and targeted demographic by sending your intended WhatsApp message.
- You do not need to buy SIM cards to send WhatsApp bulk messages.
- You may profit from a greater conversion or click-through rate if you utilize the correct sender number for your country (CTR). If your target audience is in Malaysia, for example, you may send it using Malaysia sim cards. This reduces the likelihood that your WhatsApp messages will be seen as spam by your targeted audiences.
- You may submit any kind of material. There are no restrictions on it.
- WhatsApp Blast typically supports all communication types, including text, pictures, Documents, and videos.
All right? Of course, nothing in our world is flawless. Let’s look through the drawbacks of employing this technique for advertising.
Limitations of WhatsApp Blast usage:
- Not all messages properly reach their intended audiences.
- The link in your WhatsApp message cannot be accessed.
- My provided profile picture constantly changes to one that does not match my brand.
- Since WhatsApp Blast often uses hundreds of sim cards to distribute your messages to numerous numbers, your targeted viewers may receive the message from unknown and unsaved numbers. As a consequence, the number presented and received is often random.
- When people react to the sim card used to broadcast your conversations, you are unable to respond to them. This is because SIM cards are often installed and configured on servers. When you have millions of messages to reply to in the allocated time, removing the sim card from your phone and inserting it into your mobile device takes a significant amount of time and effort.
- WhatsApp now identifies and filters prohibited content more rapidly. You may see a list of prohibited items that WhatsApp does not allow.
- The number of people who received the message does not correspond to the figures generated by WhatsApp Blast.
- You have no control over who opens and reads your promotional message.
Final Thought:
WhatsApp marketing mixes customer service with marketing, providing companies with new ways to communicate with both existing and future consumers.
If your approach to communication is more reactive than strategic, use WhatsApp Business to join the new normal.
Use it to discover how to properly implement social messaging into your organization to prepare for the future of customer experience.
Also Read: 5 Signs Your Digital Marketing Strategy Isnt Working