Have you ever heard about a phrase that is word of mouth? It is a spoken communication used to transmit information to the public. This can serve as an excellent tool by which businesses can promote their products and services. But you might be wondering how it is relevant to Backlinks.
Well, it is exactly the same as word of mouth. Backlinks aim to promote a website on Google Search Result pages which eventually leads to more visibility and more chances for the audience to find your website.
What are Backlinks and what are their types?
Backlinks are simply a hyperlink which directs users to another website. Google views Backlinks as a vote of confidence from the link-giving website. In simple words, you vouch for a website when you link to another website. But to acquire the benefits that Google provides to the website with Backlinks, you should ensure that the website that is giving Backlinks should have a good domain score. You can acquire Backlinks from any low-quality or spammy websites, but it will not help you rank higher on any search engines. There are generally 5 types of SEO Toronto Backlinks. Knowing them can help websites to frame a better SEO link-building strategy.
1. Do Follow Links: As the phrase suggests, it is a backlink that signals Google to transfer the value and authority to the linked website. All the Backlinks are generally set default as follow links until and unless you put an extra attribute to that backlink. A do-follow link looks like this in an HTML code-
<a href=”https://www.forexample.com/”>this is a follow link</a>
2. No Folow Links: Backlinks are usually put when you vouch for a website that you have linked to. But in many cases, you do not want Google to pass on the authority to the linked website. This can be a case when you have linked to a competitor’s website to provide value to the users. And you do not desire to pass the authority to your competitor’s website. In this case, what you can do is you can attribute your backlink with a no follow link. In the HTML code, a no-follow link looks like this-
<a href=”https://www.forexample.com/” rel=”nofollow”>this is a nofollow link</a>
3. UGC Links: UGC stands for user generated Content. It is a link that gets created on your website by a user or a customer. With a UGC backlink, you signal to Google that this link is built by the users and is not an editorial link. For example, a link built on a forum post or a blog comment section. A UGC backlink looks like this in an HTML code-
<a href=”https://www.forexample.com/” rel=”ugc”>this is a UGC link</a>
4. Paid Links: It is a backlink that is acquired by paying a monetary value to a website that links to your website. By adding an attribute of paid Backlinks, you signal that this backlink is purely in nature. In an HTML code, a paid backlink looks like this-
<a href=”https://www.forexample.com/” rel=”sponsored”>this is a sponsored link</a>
Note: It can be done by adding the rel=”sponsored” attribute in the HTML code.
5. Editorial Links: Editorial links are the Backlinks that naturally link to your website. You do not have to ask other websites to link to your website. It is done to provide a better user experience to the audience. Google values this type of Backlinks as they are meant to provide value to the customer rather than manipulate Google’s algorithm.
How do Backlinks help websites grow?
- It helps rank higher on Search Engine Result Pages.
- It brings credibility and authority to a website.
- It helps the linked website to have its related web page discovered by Search engines.
- It provides a better user experience to the audience visiting your website.
- It helps send referral traffic to your website, which in turn increases the chances of converting them to paying customers.
- It helps to cultivate brand awareness among the users.
- It reduces your reliance on paid ads to make your product or services available.
Backlinking is a vital component of website growth and SEO success. It plays a significant role in helping websites drive traffic and improve ranking on SERP. By focusing on quality Content, conducting outreach, building relationships, and monitoring your Backlinks, you can develop a successful backlinking strategy to grow your website.
However, it’s important to remember that backlinking is a long-term strategy and requires a lot of patience before it starts showing results. You should focus on building a sustainable backlinking strategy that will result in long-term growth for your website. With the right strategy, you can achieve the success you’ve been dreaming of and watch your website soar to new heights.
About The Author: Amir Waheed is the co-founder & CEO of SEO Toronto Experts. He intends to bring a massive transformation to cCommerce SEO Services. His team of talented IT professionals knows the secret of getting huge conversions.
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